Online Newspaper Industry in Hong Kong Research Paper

Online Newspaper assiduity in Hong Kong - Research Paper ExampleWith the advancement of internet, electronic businesses have boomed in the recent years. Online report has been beneficial not only by proving news and information for the internet users, rather providing the equal for the overseas readers (SooperArticles, n.d.). Electronic press has the ability to attract the readership from both the domestic and the overseas readers leading to no geographical limitation for the online newspapers. With the growingd internet usage, the newspaper has also become online to attract the customers by getting gnarled with some popular technical ground such as internet. This reports aims to declare oneself an insight into the online newspaper perseverance of Hong Kong. Research Question and Objectives The interrogation aims is an effort to look into the online newspaper persistence in Hong Kong. The following be certain research questions which are required to be investigated in thi s paper. 1. What is the present status of newspaper industry in Hong Kong? 2. Has online newspaper emerged as an opportunity for the newspaper industry? 3. What would be an effective and successful selling strategy for the online newspapers? To investigate the above questions, one would require setting his or her research objectives which are connect and linked with the above research questions. While framing up the objectives charge has been taken to frame up the objectives to be either measurable or observable and at the same time, these must be contain to the scope of the research arena. The research objectives are realistic and viable to offer effective recommendations for successful market strategy framework for the online newspaper industry in Hong Kong. The objective... To investigate the questions, one would require setting his or her research objectives which are related and linked with the above research questions. While framing up the objectives care has been taken t o frame up the objectives to be either measurable or observable and at the same time, these must be limited to the scope of the research arena. The research objectives are realistic and viable to offer effective recommendations for successful selling strategy framework for the online newspaper industry in Hong Kong. The objective of this research paper is to offer an effective marketing strategy for the Hong Kong online newspaper industry with an appropriate analysis of the industry, the customers and the dominant marketing strategies. This report makes a conclusion that this project will analyse the online newspaper industry in Hong Kong and on the basis of this analysis, some recommendations for the marketing strategy will be formulated. Before conducting the research, a writings review has been done to gather some basic information regarding media industry in Hong Kong, different types of online marketing models suggested by the researchers and its advantages as well as limita tions. In the later trigger of the literature review, some of the strategical models will also be discussed as these will be used in later part of the project while analysing the data. The newspapers can arrange some portion of the papers dedicated to these kinds of news. This would enable the companies to increase their customer base. In the recent years, the youth may be interested in some port related news or news from the campuses.